Welcome to CIBA

CIBA, Consumer, Insights, Beliefs, and Attitudes is a full service market research and marketing strategy consulting firm. We specialize in conducting qualitative research that helps you build better products, salient strategies, strong brands, and compelling communication.

You’ll see your business the way consumers do through our skillful moderating and analysis. We listen to consumers, analyze their perspective, and generate actionable recommendations that guide a sound business strategy. We can also help you prepare material for research.

We help clients answer important questions such as:

• What do my users and prospective users want and need?
• What’s the next big product/service idea to invest in?
• Which promotions and messages will best motivate my target audience?
• How can I improve the perception and preference of my brand?
• Which marketing strategies uniquely differentiate my brand?

To learn more visit About CIBA and it's Services.