Company Overview

CIBA, Consumer Insights Beliefs and Attitudes, was founded to help companies develop consumer-driven marketing strategies that build brand preference, enhance brand communication, and ultimately grow the bottom line. We specialize in gaining knowledge about your users and their experiences to help you gain a competitive market advantage.

CIBA uses state-of-the-art research techniques and thoughtful analysis to provide the comprehensive, high quality information you need to make decisions. Our recommendations are insightful and ready for you to immediately put into action.

CIBA brings together decades of frontline experience in consumer research, brand management, product development, and marketing strategy. CIBA’s founders have extensive experience leading marketing strategy development and planning, qualitative research, quantitative analysis, statistical modeling, new product development, and marketing communications.

CIBA has:

• Successfully launched millions in new products.
• Delivered critical consumer insights through research that created winning advertising and promotions.
• Guided the development and introduction of new products that increased brand penetration and profitability.
• Developed and tested hundreds of product and positioning concepts.

CIBA understands your need to learn from the target. We believe consumer insights can create breakthrough strategies that are the hallmark of great design, successful product development, and compelling brand communication.

To begin your quest for insight that drives your growth, contact us today!