Balancing Act
Consumers are reordering their priorities. According to
the Roper Report entitled “ReCentering.” This
trend, of seeking a more complete sense of self and turning
inward, has led to a growing number of Americans realizing
that life is much richer when one is in control and lives
are “in balance.”
More. . . . http://www.consumerexpert.org/Schedule.htm
Atmosfear
According to Faith Popcorn, popular trend expert, environmental
concerns take top priority in consumer’s lives. From
smog, germs, biological and chemical warfare, consumers
are literally afraid of going out in the atmosphere.
More . . . . http://retailindustry.about.com/library/bl/02q4/bl_trends2003.htm
Need for Privacy
“Nothing gives usually unflappable marketers that
deer-in-the-headlights look like the mention of the word
privacy. With horror stories circulating about the hacking
of credit card databases, unsolicited sampling, and overly
aggressive marketing to kids, many marketers see privacy
protection as a major impediment to their already difficult
jobs. However, if the behavior of the average consumer is
any indication, smart marketers should be able to turn that
impediment into an opportunity.”
More. . . . http://promomagazine.com/ar/marketing_oneway_street/index.htm
CopyCats
A big international business trend is to copy profitable
niche marketing businesses. International entrepreneurs
copy successful businesses like Jet Blue Airlines on the
Pacific Rim with great expectations, results.
More. . . . http://www.trendwatching.com/trends/archives.html
Down-Aging
Among other trends, Faith Popcorn, trend guru and icon visits
over a dozen trends in the consumer marketplace, including
the need for baby boomers to re-experience youthfulness
through cosmetic enhancements and the “revival”
of nostalgic cuisine.
More. . . . http://www.faithpopcorn.com/trends/trends.htm
Date-of-Birth
Defining consumer groups by life changes and not demographics
key to tapping into lucrative markets.
More. . . .www.eletra.com/turkco/e_article000019245.cfm
Globalization
The corporate headquarters becomes a brokering agency, with
many jobs beginning to move to knowledgeable but more affordable
labor force overseas. The implications to the trained workforce
as a consumer means less but more selective consumption.
More. . . http://www.businessweek.com/magazine/content/03_05/b3818001.htm
How
to Conduct and Apply Effective Hispanic Research
Great article on how to avoid stereotyping in marketing
research and campaigns.
More. . .http://quirks.com/articles/article.asp?arg_ArticleId=577
Medical
Research. . . Step by Step
It is important to conduct medical market research at the
consumer level at every step of the R&D process.
More. . . .http://quirks.com/articles/article.asp?arg_ArticleId=594
Simple
and Effective Baby Boomer Focus Groups
Marketers should recognize that whatever they show older
consumers in focus groups, whatever they want to explore,
the rule should be less rather than more. Just get the discussion
going and the respondents will take it from there.
More. . .http://quirks.com/articles/article.asp?arg_ArticleId=734
Springwise.com
scans the globe for new business ideas, concepts, innovations
and ventures. It report on these new business ideas and
business opportunities in a FREE, monthly newsletter, sent
to thousands of subscribers in more than 100 countries.
Subscribers get inspired to build, partner with, join, or
copy the Next Big Thing in business.
More. . . http://www.springwise.com/
Glossary
of Web marketing terminology combines
definitions of each term with links to related articles
of interest to online marketers. More.
. . . http://www.marketingterms.com/dictionary
QRCA.com
gives you a comprehensive understanding of the qualitative
research and it’s applications.
More…. http//www.qrca.org
The Key Findings
information below provides links to some of the latest consumer
trends, industry research and articles, and related references
you may find helpful.